Functional forms of the satisfaction–loyalty relationship

The linear functional form of the effect of customer satisfaction on repurchase intentions may not be adequate under all circumstances; however, we lack a clear understanding of the factors that may drive variation in the functional forms of the satisfaction-loyalty relationship. Building on existing research, the authors consider how the functional form of the effect of satisfaction on repurchase intentions varies across segments formed at the intersection of product categories and customer economic and demographic variables. A comprehensive data set obtained from the sponsors of the Chinese Customer Satisfaction Index provides the input for a flexible cubic regression configuration to model the functional forms. The linear functional form emerges as the most prominent across 972 product-customer segments (51%), followed in frequency by the S-shaped and convex forms and, finally, the inverse S-shape and concave forms. Different product category characteristics, customer economic and demographic variables, and market characteristics moderate the effect of satisfaction on repurchase intentions differently for the linear, quadratic, and cubic terms. This research reveals key resource allocation implications based on the functional forms of the effect of satisfaction on repurchase intentions, as well as strategic segmentation implications related to the varying influence of product category characteristics, customer economic and demographic variables, and market characteristics.     

The value of celebrity endorsements: A stock market perspective

Are celebrity endorsements worthwhile investments in advertising? To answer this question, we analyze a unique sample of 101 announcements made between 1996 and 2008 by firms listed in the USA. Internet is the main medium of communication for these announcements. We employ event study methodology and document statistically insignificant abnormal returns around the announcement dates. This finding is consistent with the notion that the incremental benefits from celebrity endorsements closely match the incremental costs due to such contracts. Further, we investigate if the announcement date return depends on a number of characteristics that are often used in the endorsement literature. As a result, we find that endorsements of technology industry products coincide with significant positive abnormal returns around the announcement dates. Finally, we find weak support for the match-up hypothesis between celebrities and endorsed products.     

浅析我国网络营销发展的现状与对策

本文分析了我国网络营销的现状并提出相关对策.     

论我国钢铁行业与铁矿石贸易的协同发展

作为我国基础产业的钢铁行业近年来取得了巨大的发展,伴随而来的是与其密切相关的铁矿石贸易的发展,但是钢铁行业与铁矿石贸易并没有形成协同发展的良好局面。文章对目前我国钢铁行业和铁矿石贸易发展面临的问题进行了分析,基于此提出了我国铁矿石资源产业的发展战略。     

中国对外开放模式亟须转变

国际账户分析表明,中国对外开放存在较为严重的效益低下问题,直接原因是对外资产负债结构扭曲,深层次原因在于对外开放方式和路径选择,在新的国内和国际经济环境下传统对外开放模式亟须转变,以完成在全球经济分工中由储蓄者和存款者向投资者和银行家的角色转变。     

“十一五”期间全国地质资料管理与服务情况分析

通过对2006-2010年全国地质资料管理情况通报分析研究,“十一五”期间,全国各级国土资源管理部门和馆藏机构开展了大量工作,全面履行依法汇交和转送工作,地质资料汇交量和馆藏量持续增长,基础设施进一步改善,全国地质资料网络服务能力日趋增强,日常服务数量持续增加,抗旱救灾应急服务成效显著。     

高校教室资源整合与共享的信息化解决方案

随着高等教育的跨越式发展,高校办学规模不断扩大,学生人数持续增长。而作为教学主要场所的教室数量却没有相应增加,呈日益紧缺的态势,长此以往必将成为制约高校发展的瓶颈。采用信息化手段对教室资源进行整合应成为高校教室管理的有效方式。利用教室排课管理系统进行资源合理配置,在全校范围内实现共享,将有效解决目前高校教室管理中实际存在的诸多问题。     

数控技术应用型人才调研及其岗位群分析

职业院校的数控技术应用专业,已经建设了近二十年,通过深入调研,了解机械制造企业人才状况,细致分析任职岗位群,掌握企业未来数控人才需求,为学院深入开展教学改革提供了可靠依据。     

建立督查长效机制 推进政府重大决策落实——以沈阳市政府督查工作为例

沈阳市的政务督查工作起步于上个世纪90年代。经过近20年的发展,政务督查工作取得了一定的成绩,但是与天津、青岛、武汉、深圳等先进城市相比仍有较大差距。建议从建立坚强有力的政务督查体系、赋予应有的组织权利、实施政务督察工作制度创新、探索建立大督查格局等方面来提高督查权威和效率。     

发达地区城市社区管理体制双重化转型实证研究——基于对苏州社区管理体制的调查

文章认为,鉴于社会管理重心下移需要调整社区角色,“三区三城”建设对社区管理提出了更高要求,城市人口二元化结构使社区管理面临新问题,在经济社会发展为社区管理体制进一步调整优化提供了必要基础情况下,苏州社区管理体制迎来调整重构窗口.文章指出,社区居委会行政化、完全自治、社区事务纯粹购买服务等设想,不符合社会管理体制改革方向、不切合苏州实际,现实的可行方案应该是向“准事业+准自治”转型.这一转型的主要内容包括机构设置梯次化、职权分解明晰化、重要岗位职业化、专职人员事业化、一般事务社会化和考核监督立体化.